• Alexandra Partow


Four Tips for Planning Your Next Event. (As always, please feel free to message or call me with any questions.)

1. Don’t Overdo DYI I probably have some of the most creative clients in the world. They are largely Brooklynites with mad skills – or they have friends who are super crafty. I am lucky to have such amazing collaborators. But still, DIY has a time and a place. Sometimes, people think they can do it themselves, and it’s just not realistic. For example, I had to talk one flower-loving mom out of arranging her son’s Bar Mitzvah centerpieces in-between the service and the party – and boy, was she glad! I believe that you always get what you pay for. Unless you have plenty of spare time, leave most event elements to the professionals.

2. Imagine the Day of Your Event One of my favorite things about being an event planner is seeing everything set up on the big day. It all looks so much better than we’ve imagined. Stay focused on the big picture and let the experts handle the details, and the result will be more enjoyable for you. When you see the event unfold, it’s a thrill!

3. Don’t Underestimate the Importance of Staff You always want your guests to feel fussed over, which means having enough staff. And that being said, the staff should all be dressed the same. But this uniform can be interesting and relate to the event’s theme. Whether they are wearing pink button-downs or white aprons, it should be obvious who the staff are.

4. Prioritize and Relax When you are planning an event, decide upon your priorities – and stick to them. Details are important but don’t lose sight of the end goal: a fabulous party with great memories. At the end of the day, it’s a party – and planning it should be fun!